The Essence of Daksa Kaphi

College Project | 2022 | Branding, Packaging, Campaign

The Essence of Daksa Kāphī is a workshop event held as the launching of the Daksa Hampers product. Daksa is a subsidiary brand of Starbucks to reach a more specific target market. At this event, visitors can try directly how to make Starbucks-style coffee, interact with Starbucks baristas, and interact with other coffee lovers. The hope is that this event can provide a new experience for coffee lovers and raise awareness in the community that Starbucks wants to get to know its customers better through the warmth of the baristas.

Taking the figure of Batara Surya in the storyline campaign, it is told that he came down to earth in search of the essence of the emptiness in his heart so that he could spread warmth again to the inhabitants of the earth through his sunlight.